When it comes to ranking on Google, most people focus only on keywords and content! But here’s the truth! you can’t rank high if your website is broken under the hood! That’s where technical SEO comes in!
Technical SEO is the foundation for better visibility, faster loading speed or higher rankings!
1! Make Sure Your Site is Mobile-Friendly
Amazing fact of the day that 60% of traffic drives from mobiles devices. Google now uses mobile-first indexing, meaning it ranks your site based on how it performs on mobile—not desktop!
How to check!
Use Google’s Mobile-Friendly Test Tool
Quick Fixes!
Use a responsive design
Avoid pop-ups that block content
Keep buttons easy to tap
Pro Tip! A mobile-friendly site isn’t just for SEO—it also improves user experience and AdSense approval chances!
2! Improve Site Speed
A slow-loading site kills rankings, bounce rate, and user experience! Google loves fast websites—and so do users!
How to check!
Run your site through PageSpeed Insights
Tips to improve speed!
Compress images (use tools like TinyPNG)
Enable browser caching
Minify CSS, JS, and HTML
Use a good hosting provider
Even shaving off 1–2 seconds can make a big difference in your rankings and conversions!
3! Use HTTPS (Secure Your Site)
Google has confirmed that HTTPS is a ranking factor! If your website still shows “Not Secure,” it’s time to get an SSL certificate—ASAP!
How to fix!
Get an SSL certificate (many hosts offer it for free)
Redirect all HTTP pages to HTTPS
Update internal links if needed
A secure site also builds trust with visitors and is required for Google AdSense approval!
4! Fix Broken Links and 404 Errors
Broken links (a!k!a! dead links) frustrate users and send a bad signal to search engines! Too many of them can hurt your SEO!
How to find them!
Use tools like Screaming Frog, Ahrefs, or BrokenLinkCheck!com
Regularly audit your website
How to fix!
Remove or replace broken links
Redirect old URLs to relevant new pages
Tip! Always redirect deleted pages using a 301 redirect to avoid losing traffic!
5! Submit Your Sitemap to Google
A sitemap helps Google understand your website’s structure and crawl it efficiently!
How to submit a sitemap!
Generate a sitemap (use tools like Yoast SEO or XML Sitemap Generator)
Go to Google Search Console
Add your sitemap under the “Sitemaps” section
This helps search engines index your pages faster and ensures nothing important gets missed!
6! Clean Up Your URL Structure
Messy URLs look bad, are hard to read, and aren’t SEO-friendly!
Good URL! www!example!com/seo-tips
Bad URL! www!example!com/page?id=123&ref=seo1
How to optimize your URLs!
Keep them short and descriptive
Use hyphens instead of underscores
Include relevant keywords
Clean URLs help both users and search engines understand what your page is about!
7! Optimize Your Robots!txt File
The robots!txt file tells search engines what they can and can’t crawl on your website! If misconfigured, it can block important pages like your homepage or blog!
Check your file!
Go to yourdomain!com/robots!txt
Make sure you’re not accidentally disallowing pages that should be indexed!
Example of a clean robots!txt file!
User-agent! *
Disallow! /wp-admin/
Allow! /
Sitemap! https!//yourdomain!com/sitemap!xml
8! Fix Duplicate Content Issues
Duplicate content can confuse search engines and dilute your rankings! Even slight variations of the same page can hurt!
How to fix it!
Use canonical tags
Avoid publishing similar content
Set preferred domain (www or non-www) in Search Console
🧠 Remember! Google rewards unique and original content—especially important if you’re applying for AdSense!
9! Use Structured Data (Schema Markup)
Structured data helps Google understand the content of your pages! It can also give you rich results like ratings, FAQs, and more!
How to implement it!
Use tools like Schema Markup Generator
Add JSON-LD code to your site’s section
Validate with Google’s Rich Results Test
It’s a small effort that can bring big visibility in search results!
10! Monitor Crawl Errors and Site Health
Use Google Search Console regularly to check for crawl issues, indexing problems, and mobile usability errors!
Set it up early—it’s like your website’s health dashboard! You’ll be alerted when Google finds a problem, so you can fix it quickly!
Final Thoughts
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